An on-page SEO proposal explains what a page needs before it is written, redesigned, or optimized. It should cover search intent, metadata, headings, content structure, internal links, image SEO, schema opportunities, E-E-A-T signals, and publishing QA.
For visual brands, the proposal should also include image requirements. Product visuals, blog illustrations, ad creatives, and landing page graphics all affect how clearly the page communicates.
Use this template when planning SEO content, product pages, blog updates, or campaign landing pages.
Quick Answer
An on-page SEO proposal should define the page goal, target query, search intent, content outline, title and description, H1-H3 structure, internal links, image plan, schema notes, E-E-A-T evidence, and final QA checklist.
On-Page SEO Proposal Template
Copy this structure into your planning doc.
Page:
Primary keyword:
Secondary keywords:
Search intent:
Audience:
Business goal:
Recommended URL:
Title tag:
Meta description:
H1:
H2/H3 outline:
Internal links:
Image plan:
Schema opportunities:
E-E-A-T signals:
CTA:
Publishing QA:
The goal is not to create paperwork. The goal is to make the page easier to write, review, and publish.
Section 1: Search Intent and Page Goal
Start by clarifying what the reader wants.
| Field | Example |
|---|---|
| Primary keyword | on page seo proposal |
| Search intent | Wants a template or structure |
| Audience | SEO managers, content leads, agencies |
| Business goal | Create a better page plan |
| Page type | Template guide |
If the page is for a visual product or brand campaign, include the asset goal too.
Visual goal: show the workflow from SEO brief to image plan to publishing QA.
Section 2: Metadata
Write metadata before drafting the article.
| Element | Guidance |
|---|---|
| Title tag | Put the primary phrase near the front |
| Description | Explain the outcome and include key elements |
| H1 | Use a clear human-readable title |
| URL slug | Keep it short and descriptive |
Example:
Title: On-Page SEO Proposal Template for Content and Visual Teams
Description: Plan metadata, headings, internal links, image SEO, schema, E-E-A-T checks, and publishing QA with this on-page SEO proposal template.
Slug: on-page-seo-proposal-template
Section 3: Content Structure
An on-page proposal should define the outline before writing.
H1: On-Page SEO Proposal Template
H2: Quick Answer
H2: Proposal Template
H2: Search Intent and Page Goal
H2: Metadata
H2: Content Structure
H2: Image SEO Plan
H2: Schema and Technical Checks
H2: E-E-A-T Review
H2: FAQ
This makes the page easier to review for search intent and completeness.
Section 4: Internal Links
Plan internal links as part of the proposal, not after publishing.
| Link type | Example |
|---|---|
| Pillar page | Brand SEO |
| Related technical guide | LLM SEO for Brand Content |
| Visual workflow | Image SEO for AI-Generated Blog Images |
| Tool CTA | AI Article Illustrator |
Good internal links help readers move through the topic and help search systems understand site structure.
Section 5: Image SEO Plan
For each important page image, include:
Image role:
Section:
Prompt or source:
Filename:
Alt text:
Caption:
Format:
Compression note:
Example:
Image role: proposal workflow diagram
Section: On-Page SEO Proposal Template
Filename: on-page-seo-proposal-workflow.png
Alt text: Workflow showing keyword research, page outline, image SEO, schema, and publishing QA.
Caption: A practical on-page SEO proposal connects content structure with visual and technical checks.
For more image-specific guidance, read How Images Enhance Blog Paragraphs.
Section 6: Schema and Technical Checks
A proposal should identify technical opportunities, even if implementation happens later.
| Check | What to confirm |
|---|---|
| Crawlable text | Main content is not trapped in images |
| Canonical URL | Page has a clear preferred URL |
| Structured data | Article, FAQ, Product, or Breadcrumb where appropriate |
| Headings | One H1 and logical H2/H3 hierarchy |
| Images | Size, alt text, captions, filenames |
| Performance | Images are not unnecessarily heavy |
| Localization | Page path and language are consistent |
Do not add schema that does not match visible content.
Section 7: E-E-A-T Review
Before publishing, check trust signals.
- Does the page answer the query directly?
- Does it include practical examples or templates?
- Are claims specific and realistic?
- Are limitations explained?
- Is the author or team clear?
- Is the updated date current?
- Are internal links relevant?
- Does the page avoid fake test results or guarantees?
For brand-level trust, connect this to Brand SEO.
How BrandGene Fits
BrandGene helps when on-page SEO includes visual assets. Use AI Article Illustrator for article image planning, Image Agent for brand-aware visual iteration, and AI Marketing Image Generator for campaign page assets.
FAQ
What is an on-page SEO proposal?
It is a planning document that defines how a page should be structured and optimized before writing, redesign, or publishing.
What should an on-page SEO proposal include?
It should include search intent, target keywords, metadata, headings, content outline, internal links, image SEO, schema notes, E-E-A-T checks, and QA steps.
Is image SEO part of on-page SEO?
Yes. Filenames, alt text, captions, image placement, compression, and nearby context are part of on-page SEO.
Should schema be included in the proposal?
Yes, as a recommendation. The proposal should identify schema opportunities, but schema should only be added when it matches visible page content.
How long should the proposal be?
Long enough to guide the writer, designer, developer, or publisher. A simple blog post may need one page. A product page or campaign page may need more detail.
Can AI help create an on-page SEO proposal?
AI can draft the structure, but a human should review search intent, brand fit, claims, examples, and technical feasibility.