AI Content Planner: Generate a Full Week of Social Media Posts in Minutes

It's Monday morning. You open Instagram, stare at the blank caption box, and think: What do I post today?

Then you remember you also need something for Facebook. And LinkedIn. And TikTok. And X. That's five platforms, seven days a week. Thirty-five pieces of content. Every. Single. Week.

If you're a small business owner, a solo founder, or a marketing manager juggling multiple brands, this isn't creative work anymore — it's a grind. You end up posting the same thing everywhere (bad idea), skipping days (worse idea), or spending your entire Sunday batch-writing captions in a spreadsheet (the worst idea).

What if you could generate an entire week of social media content — tailored to each platform, consistent with your brand, complete with captions and hashtags — in about two minutes?

That's exactly what Content Planner does. And the best part? The AI text generation is completely free. No credits. No catch.

Let's walk through the whole thing.

What Is Content Planner?

Content Planner is an AI-powered weekly content calendar built into BrandGene. You tell it about your brand, your product, and which platforms you care about. It generates a full week of social media posts — one click, all platforms, all seven days.

Here's What It Gives You

• Platform-specific captions — Instagram gets storytelling, X gets punchy one-liners, LinkedIn gets professional depth. Same product, different voice.
• Smart hashtags — Relevant, platform-appropriate hashtags generated for every post.
• Content variety — The AI automatically mixes product showcases, educational posts, engagement hooks, and promotional content throughout the week so your feed never feels repetitive.
• Brand consistency — Every caption reflects your brand's tone, values, and personality through Brand DNA integration.
• AI-generated images — Generate matching visuals for any post, one at a time or all at once.

Supported Platforms

How It Compares

Before You Start

Content Planner works best when it knows about your brand and products. Here's what to set up first.

1. Create Your Brand (Required)

Head to the Brand Ads page and add your brand. You can either:

• Enter your website URL — the AI scans your site and automatically extracts your brand identity (colors, tone, values, aesthetics)
• Upload brand images — product shots, packaging, logos, or any visuals that represent your brand

This creates your Brand DNA — a profile the AI references every time it writes content for you. It's the reason your Tuesday Instagram post will sound like it came from the same brand as your Thursday LinkedIn article.

Tip: The more complete your Brand DNA, the better your content will sound. A website scan typically captures more context than a single image upload.

2. Add a Product (Required)

Go to your product library and add the product you want to promote this week. This gives the AI concrete talking points — features, benefits, and angles to work with.

3. Create an Ad Campaign (Optional but Powerful)

If you have a specific marketing goal — a product launch, a holiday sale, a brand awareness push — create an Ad Campaign first. When you link a campaign to your content plan, the AI injects strategic context into every post:

• Campaign purpose (New Launch, Promotion, Holiday, Clearance, Branding)
• Target audience definition
• Marketing angles and messaging strategy

This turns generic "post about our product" content into focused, campaign-driven messaging. It's the difference between "Check out our new shoes!" and "Running your first 5K this spring? Our CloudStep trainers were built for exactly this moment."

Step-by-Step: Creating Your First Content Plan

Ready? The whole process takes three steps and about two minutes.

Step 1: Select Brand & Product

Navigate to Content Planner and click Create Plan.

You'll see a setup wizard. First up:

• Choose your brand — Pick from your saved brands. If you only have one, it's pre-selected.
• Choose your product — The product list filters based on your selected brand. Pick the one you want to feature this week.
• Pick the content week — Defaults to next Monday. Click "Next Week" to push it further out.
• Link an Ad Campaign (optional) — If you've created campaigns for this product, they'll appear here. Select one to inject its strategy into your content, or choose "No campaign — regular content" to skip.

Important: The Ad Campaign option only shows campaigns associated with your selected product. Create the campaign first if you want to use this feature.

Click Next when you're ready.

Step 2: Set a Weekly Theme (Optional)

This step lets you give the AI a creative direction for the entire week.

Option A: Regular Content Leave this as-is and the AI will create varied content based on your product features. Great for everyday weeks with no special focus.

Option B: Specific Theme or Promotion Toggle this on to set a theme. Examples:

• "Valentine's Day Sale — 20% off all items"
• "Behind the scenes: How we make our products"
• "Customer spotlight week"
• "Summer collection launch"

You can also add Key Messages — specific talking points you want woven into the content. Add up to 5 messages like:

• "Free shipping on orders over $50"
• "New colors now available"
• "Limited edition — only 200 units"

The AI will distribute these messages naturally across the week's posts.

Click Next.

Step 3: Choose Platforms & Frequency

Now pick where you want to publish:

• Instagram — Visual storytelling, lifestyle content
• Facebook — Community-focused, conversational posts
• LinkedIn — Professional insights, thought leadership
• TikTok — Trendy, energetic, short-form hooks
• X (Twitter) — Punchy, concise, real-time engagement

Select as many as you need. Then choose your posting frequency:

The Summary at the bottom shows your total post count and confirms the cost: Free.

Click Generate Content Plan and watch the AI work.

Your Content Calendar

Once generation completes, you'll land on your content plan detail page. This is where the magic lives.

Calendar View vs. List View

Toggle between two views using the icons in the top-right:

• Calendar View — Posts organized by day of the week (Monday through Sunday), with each day showing all platforms. Best for seeing the rhythm of your week at a glance.
• List View — All posts in a flat list. Better for scanning through everything quickly.

Reading a Post Card

Each post card shows:

• Platform badge — Color-coded icon (purple/pink for Instagram, blue for Facebook, etc.)
• Day and time — When the AI recommends posting
• Caption preview — First few lines of the caption. Click to expand and see the full text.
• Hashtags — Displayed as tags below the caption
• Content type — What kind of post it is (product showcase, educational, engagement, promotional)
• Marketing angle — If linked to an Ad Campaign, shows the strategic angle used
• Image — Generated image (if you've created one) or placeholder

The Meta Bar

At the top of the page, you'll see a compact summary:

• Brand name and product
• Total post count
• Linked Ad Campaign (clickable — takes you to the campaign detail)
• Image model selector and batch generate button

Editing Your Content

The AI gives you a solid first draft. Now make it yours.

Edit a Post

Click the edit icon on any post card to open the editor. You can modify:

• Caption — Rewrite, trim, add your personal voice, insert specific details the AI might not know (like a URL or promo code)
• Hashtags — Add, remove, or replace. Enter them comma-separated.

Hit Save and the post updates instantly. Edited posts get a small indicator so you can track what you've personalized.

Copy to Clipboard

See a post you love? Click the copy icon to grab the full caption plus hashtags, formatted and ready to paste into your social media platform of choice.

Tip: The copy function formats the text with the caption first, then a line break, then all hashtags with # prefixes. Ready to paste directly into Instagram, Facebook, or wherever you publish.

Understanding Platform Adaptation

One of Content Planner's strongest features is how it adapts the same product message for different platforms. Here's what that looks like in practice:

Same product, same day, five different voices:

You don't have to write five versions. The AI does it for you.

Generating Images

Text is free. Images cost credits — but they're worth it.

How Image Generation Works

Every post in your plan comes with an AI-generated image prompt — a description of a visual that matches the post's content and your brand aesthetic. You choose when and whether to turn those prompts into actual images.

Two Models, Two Price Points

Select your preferred model using the toggle in the top-right of the content plan page.

Single Image Generation

Click the image icon on any post card to generate an image for that specific post. The AI uses:

• The post's caption and hashtags for context
• Your Brand DNA for visual consistency (colors, aesthetic, style)
• The image prompt it created during plan generation

Generation takes a few seconds. The image appears directly on the post card.

Batch Image Generation

Got a whole week of posts with no images? Click the batch generate button (the multi-image icon in the header bar). This opens a modal where you can:

1. See all posts that are missing images
2. Select/deselect specific posts
3. Hit Generate All to process them in parallel

A progress indicator shows how many images have been completed. The system processes two images at a time to balance speed and reliability.

Tip: Use Flash for most posts and Pro for your 2–3 most important ones. This gives you a full week of visuals without burning through credits.

Viewing and Downloading Images

Click any generated image to open it in a lightbox — a full-size overlay. From here you can:

• View the image at full resolution
• Download it directly to your device
• Close and move to the next post

Linking Ad Campaigns for Smarter Content

This is a power-user feature that significantly levels up your content quality.

What Ad Campaigns Add

When you create an Ad Campaign in BrandGene, you define:

• Campaign purpose — New Launch, Promotion, Holiday, Clearance, or Branding
• Target audience — Who you're trying to reach
• Campaign description — The story or angle behind the campaign
• Marketing angles — Specific messaging strategies the AI should use

How It Changes Your Content

Without a campaign, the AI generates general-purpose content about your product. Good, but generic.

With a campaign linked, the AI weaves in strategic elements:

The Recommended Workflow

1. Create an Ad Campaign — Define your goal, audience, and marketing angles
2. Create a Content Plan — Select your product and link the campaign
3. Generate — The AI uses campaign context to produce targeted content
4. Refine — Edit captions to add specific details, URLs, or promo codes
5. Generate images — Add visuals to your top posts

This workflow turns Content Planner from a "generate some posts" tool into a proper content strategy execution engine.

Tips and Best Practices

Start with a Theme for Cohesion

A themed week feels intentional. Even something simple like "Customer Story Week" or "Behind the Brand" gives the AI a thread to pull through all seven days. Your audience notices when content has a narrative — even subconsciously.

Use Key Messages for Promotions

Running a sale? Have a new feature to announce? Add your key messages in Step 2. The AI will naturally weave them into posts throughout the week so your audience sees the message multiple times without it feeling repetitive.

Edit Strategically, Not Exhaustively

You don't need to rewrite every caption. Scan through the week, identify 3–5 posts that need your personal touch (maybe a specific customer quote, a URL, or an insider detail), and leave the rest as-is. The AI draft is often 80% there.

Be Smart About Image Credits

Not every post needs a generated image. Consider this approach:

• Pro model for 2–3 hero posts (Monday launch, mid-week engagement, weekend promo)
• Flash model for supporting posts
• Skip images for text-first platforms like X where visuals matter less

Build a Weekly Rhythm

The best time to plan is Friday afternoon. Spend 10 minutes:

1. Create next week's content plan
2. Scan through the posts, make 3–5 quick edits
3. Generate images for your top posts
4. You walk into Monday with a full week of content ready to go

Combine with Other BrandGene Tools

Content Planner is one piece of the puzzle. For maximum impact:

• Use Brand Image Copilot to create custom hero visuals through conversation
• Use Brand Video Studio to turn your best-performing post ideas into video content
• Use Ad Campaigns to define strategy before generating content

Quick Reference

Content Plan Creation Checklist

• Brand created with Brand DNA
• Product added to your library
• (Optional) Ad Campaign created and linked
• Platforms selected
• Posting frequency chosen
• Weekly theme and key messages set (if applicable)

Costs at a Glance

Keyboard Shortcuts

• Click post card → Expand/collapse full caption
• Copy icon → Caption + hashtags to clipboard
• Edit icon → Open inline editor

Start Planning

You've read the guide. You know how it works. Now go try it.

Head to Content Planner and create your first weekly plan. It takes two minutes, it costs nothing, and by the time you're done, you'll have a full week of social media content that actually sounds like your brand.

No more Monday morning blank screens. No more posting the same caption on every platform. No more content guilt.

Just a full calendar, ready to go.