Marketing Studio: From Brand DNA to Multi-Platform Ads

Imagine you just launched an artisan coffee brand. You have beautiful products, a compelling story, and zero marketing content. Creating ads for Instagram, Facebook, LinkedIn, Xiaohongshu, and TikTok seems overwhelming. Where do you even start?

Marketing Studio solves this challenge with a structured, AI-powered workflow. Instead of juggling disconnected tools, you follow a natural progression: Brand → Product → Campaign. Each step feeds into the next, ensuring everything you create stays consistent, targeted, and professional.

This guide walks you through the entire process using a real scenario—launching "Aurora Coffee Co." from scratch. By the end, you'll have a complete understanding of how to leverage Marketing Studio for your own brand.

What is Marketing Studio?

Marketing Studio is an integrated advertising system built on three foundational tiers:

┌─────────────────────────────────────────────────────────────┐
│                    MARKETING STUDIO                         │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│   TIER 1: Brand DNA                                         │
│   └── Analyze your brand identity (colors, tone, values)    │
│                      ↓                                      │
│   TIER 2: Products                                          │
│   └── Define what you're selling (features, benefits)       │
│                      ↓                                      │
│   TIER 3: Campaigns                                         │
│   └── Create targeted ads with AI marketing angles          │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Why This Structure Matters

Traditional ad creation is chaotic. You open Canva, try to remember your brand colors, write copy from scratch, and hope it resonates. Marketing Studio eliminates guesswork:

• Brand DNA ensures visual and tonal consistency across everything
• Products capture the details AI needs to create compelling messages
• Campaigns combine brand + product + audience for targeted marketing angles

The result? Professional, platform-optimized ads that feel cohesive—whether someone sees you on Instagram or LinkedIn.

Meet Aurora Coffee Co. (Our Scenario)

Throughout this guide, we'll build marketing assets for a fictional brand:

Aurora Coffee Co.

• Premium single-origin coffee roaster
• Target audience: coffee enthusiasts aged 28-45
• Brand personality: warm, artisanal, sustainable
• Products: Ethiopian Yirgacheffe, Colombian Reserve, Signature Blend

Let's bring Aurora Coffee to life.

Part 1: Creating Your Brand DNA

Brand DNA is the foundation of everything. It captures who you are so AI can speak in your voice.

Step 1: Navigate to Brand Management

Go to Brands and click Create Brand.

Step 2: Choose Your Method

You have two options for creating Brand DNA:

Option A: Website Analysis (Recommended)

If you have an existing website, this is the fastest path:

1. Enter your website URL: https://auroracoffee.com
2. Click Analyze Website
3. AI extracts:
   • Brand colors from your design
   • Tone from your copy
   • Values from your content
   • Imagery style from your photos

Cost: 10 credits

Option B: Manual Creation with Logo

Don't have a website? Upload your logo and fill in details:

1. Upload your brand logo
2. Add your brand name: "Aurora Coffee Co."
3. AI processes the logo and helps derive initial colors

Step 3: Review and Refine

After analysis, you'll see your Brand DNA summary:

Aurora Coffee Co. - Brand DNA:

Step 4: Fine-Tune Your DNA

Click Edit to adjust any values:

• Add missing brand colors
• Refine tone keywords
• Update your tagline
• Expand your business overview

Pro tip: The more detailed your Brand DNA, the more accurate your AI-generated content will be.

Understanding Brand Status

Brands have two states:

• Active: Currently used for campaigns and products
• Inactive: Archived, not linked to new content

You can have multiple brands if you manage different businesses.

Part 2: Adding Your Products

Products are what you're selling. They provide the specifics AI needs to craft compelling marketing messages.

Step 1: Navigate to Products

Go to Products and click Add Product.

Step 2: Choose Your Import Method

You have two ways to add products—Quick Import from URL or Manual Entry.

Option A: Quick Import from URL (Recommended)

This AI-powered feature saves significant time by automatically extracting product information from any e-commerce page.

How it works:

1. Paste a product URL into the import field

   • Supports major platforms: Amazon, Shopify, Etsy, Taobao, JD, etc.
   • Any public product page URL works

2. Click "Analyze" and AI will automatically extract:

   • Product name and category
   • Description and key features
   • Price information (current price, original price, currency)
   • 3-5 unique selling points
   • Store name and promotional labels

3. AI analyzes page images intelligently:

   • Identifies main product images vs. detail shots vs. lifestyle scenes
   • Filters out irrelevant images (ads, banners, logos)
   • Recommends up to 5 best images with confidence scores
   • Automatically uploads selected images to CDN

4. Review and apply:

   • Preview extracted information before importing
   • Adjust image selection if needed
   • Click "Apply to Form" to populate all fields instantly

Example workflow for Aurora Coffee:

URL: https://shop.auroracoffee.com/ethiopian-yirgacheffe

AI Analysis Results:
├── Name: Ethiopian Yirgacheffe Single Origin
├── Category: Food & Beverage
├── Price: $24.99 (was $29.99)
├── Selling Points:
│   ├── Single-origin beans from family farms
│   ├── Bright citrus and floral honey notes
│   ├── Light roast, fresh weekly
│   └── Direct trade certified
├── Images Found: 12 total, 5 recommended
│   ├── Main: Product on white background (95% confidence)
│   ├── Detail: Bean close-up (88% confidence)
│   ├── Scene: Pour-over brewing (82% confidence)
│   └── +2 more selected
└── Confidence: High ✓

Confidence Levels:

Pro tip: URL import works best with well-structured e-commerce pages. For custom websites or social media links, manual entry may yield better results.

Option B: Manual Entry

Prefer to enter details yourself? Click "enter product details manually" to skip URL import.

Step 3: Fill in Product Details (Manual or Refine Imported Data)

Whether you imported via URL or started fresh, you can edit all fields:

Basic Information

Selling Points (Critical!)

Selling points are the backbone of your marketing messages. Add up to 5 unique value propositions:

1. Single-origin beans from small family farms
2. Bright citrus and floral honey tasting notes
3. Light roast preserves delicate flavors
4. Direct trade, supporting Ethiopian farmers
5. Fresh roasted weekly, shipped within 48 hours

Why this matters: AI uses these selling points to generate marketing angles. Specific, benefit-focused points create better ads.

Pricing Information

Promo Labels available:

• Limited Discount
• New Arrival
• Flash Sale
• Hot Item
• Clearance
• Member Exclusive

Product Images

Upload high-quality images:

1. Main Image: Product on clean background
2. Detail Images: Close-ups of packaging, beans, texture
3. Scene Photos: Product in lifestyle context (brewing, coffee shop setting)

Pro tip: Scene photos significantly improve AI image generation. Show your product being used.

Link to Brand

Select Aurora Coffee Co. from the Brand dropdown. This connects the product to your Brand DNA for consistent marketing.

Step 3: Repeat for Other Products

Add your remaining products:

• Colombian Reserve
• Signature Blend

Each product can have unique selling points, pricing, and images while sharing the same Brand DNA.

Product Dashboard

Your product list shows:

• Product image thumbnail
• Name and brand
• Price and promo status
• Linked campaigns count
• Quick actions (edit, archive)

Part 3: Creating Your First Campaign

Now the exciting part—turning your brand and products into targeted ad campaigns.

The Campaign Creation Flow

Marketing Studio guides you through six steps:

Product Selection → Campaign Purpose → Target Audience
      ↓                    ↓                 ↓
Platform Selection → AI Marketing Angles → Creative Generation

Step 1: Select Your Product

Navigate to Marketing Studio and click Create Campaign.

You'll see a searchable list of your products. Select Ethiopian Yirgacheffe.

The campaign will automatically inherit your Brand DNA through the product connection.

Step 2: Choose Campaign Purpose

Campaign purpose tells AI what you're trying to achieve. Choose from six options:

For Aurora Coffee: Select New Product Launch since we're introducing the Ethiopian Yirgacheffe.

Step 3: Define Target Audience

Who are you trying to reach? Be specific—the more detailed, the better your AI angles.

Demographics

Audience Tags

Add descriptive tags that capture your ideal customer:

coffee enthusiasts
quality-conscious consumers
sustainable living advocates
home brewing hobbyists
foodie culture

Pro tip: Think about your customer's identity, not just demographics. "Specialty coffee connoisseur" is more useful than "male, 35."

Step 4: Select Platforms

Choose where your ads will appear. Each platform has specific dimensions:

For Aurora Coffee: Select Instagram Feed, Instagram Story, and Pinterest—platforms where food and lifestyle content thrives.

Step 5: Generate Marketing Angles

This is where Marketing Studio shines. Click Generate Angles and AI analyzes:

• Your product details and selling points
• Your brand DNA and values
• Your campaign purpose
• Your target audience

It then suggests 3-5 targeted marketing angles—different strategic approaches to promoting your product.

What's a Marketing Angle?

A marketing angle is a specific perspective or approach to positioning your product. Same product, different stories:

Example angles for Ethiopian Yirgacheffe:

Angle 1: Quality Craftsmanship ⭐ Recommended

Angle 2: Origin Story

Angle 3: Taste Experience

Angle 4: Sustainable Choice

The 8 Angle Types

AI draws from these strategic categories:

1. Quality: Craftsmanship, premium materials
2. Price: Value proposition, savings
3. Emotion: Feelings, lifestyle connection
4. Problem-solving: Pain points addressed
5. Social Proof: Testimonials, popularity
6. Urgency: Limited time, scarcity
7. Authority: Expert endorsement, credentials
8. Scenario: Use-case specific contexts

Step 6: Select Your Angles

Review the generated angles. Select 2-3 that resonate with your strategy:

✅ Quality Craftsmanship (recommended by AI) ✅ Origin Story ✅ Taste Experience

Why multiple angles? This enables A/B testing. Different audiences respond to different messages. Running multiple angles reveals what works best.

Click Continue to proceed to creative generation.

Part 4: Generating Ad Creatives

With angles selected, AI now creates the actual ad content.

What Gets Generated

For each angle × platform combination, you receive:

Example Creative

Angle: Quality Craftsmanship Platform: Instagram Feed

HEADLINE:
"Crafted with Precision, Savored with Passion"

SUBHEADLINE:
Small-batch roasted for those who taste the difference

VISUAL DIRECTION:
Close-up of golden coffee beans with warm side lighting,
rustic wooden surface, soft focus background showing
Aurora Coffee packaging, artisanal and premium aesthetic

CAPTION:
Every bag of Aurora Coffee begins with a story. Our Ethiopian
Yirgacheffe is single-origin, direct trade, and roasted fresh
weekly. Bright citrus notes, floral honey finish—this isn't
just coffee, it's craft.

Experience the Aurora difference. Link in bio.

HASHTAGS:
#SpecialtyCoffee #EthiopianCoffee #CoffeeCraft #SingleOrigin
#CoffeeLovers #MorningRitual #AuroraCoffee #Yirgacheffe

Reviewing Creatives

All generated creatives appear in your campaign dashboard. You can:

• Edit headlines, captions, hashtags
• Rate creatives to track favorites
• Delete angles that don't work
• Regenerate individual components

Part 5: Generating Ad Images

The final step—creating the visuals.

How Image Generation Works

1. Click "Generate Image" on any creative
2. AI Enhancement Dialog opens with:
   • Pre-filled visual direction from the creative
   • Product images as references
   • Brand logo (optional)
   • Brand DNA influence settings
3. Review the enhanced prompt
4. Select quality tier:
   • 1K (basic) - 25 credits
   • 2K (standard) - 30 credits
   • 4K (premium) - 40 credits
5. Click Generate

The Magic of Brand DNA Integration

Here's where Marketing Studio truly shines. When generating images:

• Brand colors are woven into the visual palette
• Brand aesthetics (rustic, minimalist, bold) guide the style
• Brand tone influences the mood and atmosphere
• Product images serve as visual references

The result? Images that look like they came from a professional brand photoshoot.

Brand Influence Settings

Control how strongly brand elements affect the image:

Recommendation: Start with "Medium" and adjust based on results.

Example Generated Image Prompt

After AI enhancement, your prompt might become:

Professional product photography of premium coffee beans
in natural morning light. Ethiopian Yirgacheffe golden-brown
beans scattered artfully on rustic reclaimed wood surface.

Background: Soft focus Aurora Coffee kraft paper bag with
minimalist logo. Steam wisps suggesting fresh roast.

Color palette: Deep brown (#4A3728), cream (#F5E6D3), warm
taupe (#8B7355) accents. Warm, inviting atmosphere.

Style: Artisanal food photography, shallow depth of field,
natural window lighting from upper left. Premium but
approachable aesthetic.

Composition: 1:1 square format for Instagram feed. Product
centered with negative space for text overlay.

Image Variants

Each creative generates images for each selected platform:

Generate images one by one, or batch generate for efficiency.

Part 6: Managing Your Campaign

Campaign Status Tracking

Your campaign progresses through stages:

DRAFT → ANGLES_READY → ACTIVE → COMPLETED

• Draft: Initial setup, product selected
• Angles Ready: Marketing angles generated, creatives pending
• Active: Creatives and images being generated
• Completed: All assets ready for publishing

Downloading Assets

Click any generated image to:

• View full size in lightbox
• Download the image file
• Copy caption to clipboard
• View hashtags for the platform

Organizing Creatives

• Star favorites for quick access
• Rate creatives (1-5) based on performance
• Archive underperforming angles
• Duplicate successful approaches

Complete Workflow Recap

Let's summarize the Aurora Coffee journey:

1. CREATE BRAND DNA
   ├── Analyze auroracoffee.com
   ├── Review extracted colors, tone, values
   └── Fine-tune and save

2. ADD PRODUCTS (via URL Import)
   ├── Paste product page URL
   ├── AI extracts name, description, price, selling points
   ├── AI analyzes and recommends images
   ├── Review and apply to form
   └── Link to Aurora Coffee brand

3. CREATE CAMPAIGN
   ├── Select Ethiopian Yirgacheffe
   ├── Purpose: New Product Launch
   ├── Audience: 28-45, coffee enthusiasts
   └── Platforms: Instagram, Pinterest

4. GENERATE MARKETING ANGLES
   ├── AI suggests 4 angles
   └── Select: Quality, Origin, Taste

5. GENERATE CREATIVES
   ├── Headlines, captions, hashtags
   └── Per angle × per platform

6. GENERATE IMAGES
   ├── AI-enhanced prompts with Brand DNA
   ├── Reference product photos
   └── Platform-optimized aspect ratios

7. DOWNLOAD & PUBLISH
   ├── Export images
   ├── Copy captions
   └── Launch campaign!

Best Practices

Brand DNA Best Practices

✅ Do:

• Use website analysis when possible
• Add 4-6 brand colors (primary + accents)
• Include specific tone keywords ("warm and inviting" vs "friendly")
• Write a detailed business overview

❌ Don't:

• Skip Brand DNA and create campaigns directly
• Use generic tone words ("good", "nice")
• Leave the tagline empty

Product Best Practices

✅ Do:

• Use URL import for quick product setup from e-commerce pages
• Review AI-extracted selling points and refine for your brand voice
• Let AI select product images—it identifies main vs. detail vs. scene shots
• Write benefit-focused selling points (or refine AI suggestions)
• Include both current and original pricing for sales
• Link products to Brand DNA

❌ Don't:

• Skip reviewing AI-imported data—always verify accuracy
• Use feature-only selling points ("Contains 12oz")
• Accept all AI-selected images without checking relevance
• Skip the product description

Campaign Best Practices

✅ Do:

• Select 2-3 angles for A/B testing
• Use specific audience tags
• Match platforms to your audience
• Edit AI captions for brand voice

❌ Don't:

• Select all platforms without strategy
• Skip audience definition
• Accept AI content without review

Pricing Summary

Budget workflow: Create brand (10) + angles (10) + creatives (10) + 6 images at 1K (150) = ~180 credits for a complete multi-platform campaign.

Troubleshooting

"URL import shows low confidence"

• The source page may have limited product information
• Try a different product page URL from the same site
• Use manual entry and copy key details from the page
• For social media links, manual entry usually works better

"URL import fails to extract images"

• Some sites block image scraping—try manual upload instead
• Check if product images are behind a login wall
• The page may use JavaScript-heavy image loading
• Try finding a direct product page rather than a collection page

"AI-extracted selling points are inaccurate"

• This happens with complex or technical products
• Use the extracted points as a starting framework
• Edit and refine selling points to match your messaging
• Add industry-specific terminology manually

"Marketing angles don't fit my brand"

• Review your product selling points—are they specific?
• Check Brand DNA tone matches your voice
• Try different campaign purposes
• Add context when generating angles

"Images don't look brand-consistent"

• Verify Brand DNA is linked to the product
• Increase brand influence to "Strong"
• Add brand colors explicitly in visual direction
• Use product scene photos as references

"Captions feel generic"

• Edit AI-generated captions manually
• Add brand-specific phrases
• Include relevant emojis for platform
• Reference specific product benefits

"Wrong aspect ratio generated"

• Check platform selection before generation
• Regenerate with correct platform specified
• Edit visual direction to mention dimensions

Next Steps

You now understand the complete Marketing Studio workflow. Here's your action plan:

1. Create Your Brand DNA →
2. Add Your First Product →
3. Launch Your First Campaign →

Related Tutorials

• Brand Ads Mastery — Deep dive on Brand DNA
• AI Studio Guide — General-purpose image generation
• Advanced Prompt Engineering — Master prompt writing

Related Tools

• Marketing Studio — Campaign creation hub
• Brand Management — Create and manage Brand DNA
• Products — Product catalog management
• AI Studio — General image generation

Conclusion

Marketing Studio transforms ad creation from a chaotic, inconsistent process into a structured, brand-aligned workflow. By building on the Brand → Product → Campaign foundation, every piece of content you create maintains consistency while targeting specific audiences with proven marketing angles.

Aurora Coffee Co. went from zero marketing assets to a complete multi-platform campaign in a single session. Your brand can do the same.

The best marketing doesn't just sell products—it tells stories. Marketing Studio gives you the tools to tell yours, across every platform, consistently and at scale.

Start building your brand story today.

Questions or feedback? Open an issue on our GitHub repository or share your campaigns with the community.