A commercial script template should do more than organize spoken copy. For AI video ads, it should define the hook, scene sequence, product moment, visual style, thumbnail frame, CTA, and review checks. That gives the video tool, designer, and marketer the same production brief.
Use AI Text to Video or Brand Video Studio after the script is approved. Use AI Image to Video when you want to animate approved stills.
Quick Answer
A useful commercial script template includes audience, offer, hook, problem, product proof, scenes, visual notes, CTA, and quality checks. If the ad will use AI generation, add brand rules, aspect ratio, safe areas, claim limits, and a storyboard prompt before producing video.
For a broader video planning format, see YouTube Video Script Template and Image to Video AI Guide.
Commercial Script Template
Campaign:
Audience:
Product or offer:
Primary promise:
Proof or feature:
Brand tone:
Format: [15s, 30s, 6s bumper, 9:16, 16:9, 1:1]
Hook, 0-3 seconds:
[Direct problem, visual contrast, or surprising moment]
Scene 1:
Voiceover:
Visual:
On-screen text idea:
Scene 2:
Voiceover:
Visual:
On-screen text idea:
Scene 3:
Voiceover:
Visual:
On-screen text idea:
CTA:
[One action]
Quality checks:
[Claims, product accuracy, brand fit, safe area, captions, export specs]
The template is intentionally practical. Each line should help someone produce the ad, not just read it.
Advert Script Sample
Campaign: AI product image workflow
Audience: ecommerce marketing teams
Product: BrandGene/Nano Banana
Primary promise: turn product facts into brand-consistent campaign visuals
Format: 15-second vertical ad
Hook:
"Your product page should not look like five different brands."
Scene 1:
Voiceover: "Start with one product brief."
Visual: product facts, audience, and brand colors arranged as a clean planning board.
Scene 2:
Voiceover: "Generate controlled visual variants for each channel."
Visual: product ad, landing page hero, and Instagram story appearing from the same visual system.
Scene 3:
Voiceover: "Review for brand fit, crop, claims, and image SEO before launch."
Visual: checklist overlay beside approved campaign assets.
CTA:
"Build your next product campaign with BrandGene."
This advert script sample works because the voiceover, scenes, and review criteria all point to the same workflow.
AI Video Storyboard Prompt
After the script is approved, turn it into a storyboard:
Create an AI video ad storyboard from this commercial script.
Brand: [brand].
Audience: [audience].
Format: [9:16, 16:9, 1:1].
For each scene, define visual subject, camera/framing, motion, caption-safe area, and transition.
Keep product details accurate, avoid invented metrics, and leave final text editable.
If the ad needs a still-first workflow, generate the first frame, product frame, and CTA frame before animating.
Visual Prompt for Ad Frames
Create a key frame for a commercial video ad about [product/offer].
Scene role: [hook, product proof, workflow, CTA].
Visual: [subject and setting].
Brand rules: [colors, tone, lighting, composition].
Layout: [mobile-safe crop, text-safe area, focal point].
Quality controls: no fake claims, no distorted logo, accurate product detail.
Use AI Brand Ad Generator for still ad frames and AI Creative Variations when the team needs alternate hooks.
Publishing and SEO Checklist
If the commercial supports a public landing page or blog post:
- Include crawlable page copy that explains the offer.
- Use a descriptive video title and thumbnail filename.
- Add transcript or summary text when embedding video.
- Give supporting still images descriptive filenames and alt text.
- Link the ad, landing page, product guide, and related article naturally.
- Do not claim performance results without evidence.
- Check mobile crop, captions, CTA visibility, and page speed.
FAQ
What is a commercial script template?
A commercial script template is a reusable structure for planning the audience, hook, message, scenes, visuals, voiceover, CTA, and quality checks for an ad.
What should an advert script sample include?
It should include the campaign goal, audience, product, hook, scene-by-scene voiceover, visual notes, CTA, and review checks.
Can AI write a video ad script?
AI can draft a script from a clear brief, but a human should review claims, brand tone, product accuracy, platform policy, and whether the scenes can actually be produced.
How do I turn a commercial script into an AI video?
Convert the script into a storyboard, generate or approve key frames, then use a video tool to create motion. Keep captions, safe areas, and claim limits in the prompt.
Should AI video ads include generated text?
It is usually safer to reserve text space and add final text manually. Generated text can be distorted or inaccurate.
Where does BrandGene fit in this workflow?
BrandGene/Nano Banana helps create brand-consistent ad frames, visual variants, thumbnails, and video concepts from the approved script and brand rules.